ShowDown® Weather Insurance allows retailers to offer their customers a full refund of their purchase if a particular weather event occurs on a particular day. The retailer pays for the insurance. If the weather event occurs, the insurance pays the customers’ refunds. The weather “trigger” can be related to snow, rain or temperature.

One common example goes as follows… customers make purchases between Black Friday and Christmas Eve and if it snows on New Year’s Day, their purchases are fully refunded.

Retailers that commonly use this type of attention-grabbing promotion include the following:

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Weather Insurance for Promotions

  • Jewelers
  • Furniture stores
  • Appliance stores
  • Automobile dealers

Click here to download an application.

BUA is the official promotion insurance provider for the Jewelers of America.

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